40 Percent of Instagram’s Most Shared Videos is Branded Content

Hey, remeber Instagram, this old-ashioned social network thta was getting soooo much attention before snapchat, whatsapp, Line and co… ?

Well, good news if you’re looking for social channels to promote real branded content: a recent study performed by video marketing platform Unruly Media show that 40 percent of its 1,000 most shared videos were created by major brands.

Images, gifs, and short-form video content are all experiencing major growth in general, so content marketers can likely benefit from utilizing this internet juggernaut.

So time to try Instagram'ing to 150 million active users, be it by using captioned image, buzz campaigns, or by setting up sweestakes or contests made with/through Instagram. The takeaway for content marketing and online advertisers : try, test and iterate Instagram’s unique features Instagram to make your brand STICK!

Useful resources leverage the power of visual outreach on Instagram:

 
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[ Expert Talk Series ] Interview with Jean-Philippe Martzel (DigitasLBi)

As digital advertising and marketing strategies become more and more complex, I thought it would be cool to get a feeling of what experts and pros actually think and do to succeed. So I’m launching this month a new type of posts: Expert... Continue →