As digital advertising and marketing strategies become more and more complex, I thought it would be cool to get a feeling of what experts and pros actually think and do to succeed.

So I’m launching this month a new type of posts: Expert Talks. I’ll meet with advertising and online marketing experts and professionals to provide you insights into how they personnally view their job and the trends they’re keeping tabs on. What does the future of online advertising hold ?
How do they turn marketing goals into participative and engaging online ads? How to make people stick with consumers?

I’m happy to share the first interview with Jean Philippe Martzel, Deputy General Manager and Head of strategic planning at DIGITAS LBi Paris.

On line, your name is almost dead. http://t.co/N2ZvehhObZ

— JeanPhilippe Martzel (@Jpmartzel) 19 Février 2014

Q: Hi Jean-Philippe, could you define in a few

Hey, remeber Instagram, this old-ashioned social network thta was getting soooo much attention before snapchat, whatsapp, Line and co… ?

Well, good news if you’re looking for social channels to promote real branded content: a recent study performed by video marketing platform Unruly Media show that 40 percent of its 1,000 most shared videos were created by major brands.

Images, gifs, and short-form video content are all experiencing major growth in general, so content marketers can likely benefit from utilizing this internet juggernaut.

So time to try Instagram'ing to 150 million active users, be it by using captioned image, buzz campaigns, or by setting up sweestakes or contests made with/through Instagram. The takeaway for content marketing and online advertisers : try, test and iterate Instagram’s unique features Instagram to make your brand STICK!

Useful resources leverage

Advertising, offline and increasingly online too, is one of those few disciplines at the crossroads of art and science, that enable us to take inspiration from pretty much anywhere: psychology, marketing, art, growth hacking…

Here are two documentaries that delve deep into advertising and marketing as well as intersecting topics like technology, design and entrepreneurship. They’ll make you think, laugh and maybe even want to change a few things.

So take a little time, it will be dam worth it!

1.The Persuaders

This amazing episode of PBS’ Frontline deals with the unique paradox of (our) persuasion industry: the more you advertise, the more clutter and noise you create. then you’re left with one solution to stand out: be even noisier than others to cut through that very clutter.
You end up keeping advertising in an endless, more and more rejected by consumers type of pushy...

Viral videos have now become a genre it itself and creatives build ads meant directly for the Internet and not TV anymore.

Sometimes viral ads start as commercials but they take a life in themselves, reaching beyond mainstream audience.

We’ll see more and more of these cunning and witty ads playing with humor and branding.

1. Evian, “Baby & Me,” 70,859,668 views

2. Volvo Trucks, “The Epic Split,” 68,606,093 views

3. Dove, “Real Beauty Sketches,” 61,824,270 views

4. Carrie, “Telekinetic Coffee Shop Surprise,” 53,698,245 views

5. Microsoft, “Child of the 90s,” 48,607,734 views

This is amazing and quality branding at work here.

This is my first blog post today

Feel free to grab a cup of tea and a cookie, put your feet up and take a look around. You’ll find heaps of great content about how games, branded content and advertising will fuse tomorrow to connect with people , and there will be plenty of goodies :-)

I’ll teach you to better gamify your content and strategy.

• Use Content and Games to create conversations with your fans and customers
• Improve your image with state of the art brand content techniques and tools. Tons of tips !
• Learn about the latest trends on branded content and branded entertainment

I hope you enjoy and feel free to let me know what you think!